The Cycle of Zue

At Zue we believe in creating all natural, high-quality, products through a transparent supply chain.

Our skin care journey starts by partnering with the Paez indigenous tribes in Colombia (South America). By providing them with more effective tools and training to harvest organic quinoa, they are able to generate enough resources to make a sustainable income and provide food for their families. Our partnership helps preserve the local biodiversity across their land and improves the quality of life of more than 1130 Paez families.

These organic ingredients are sent to our U.S. manufacturing facility, where they are carefully blended to create high-quality personal care products made with love and consciousness for our planet and people.

Thanks to our customers, we continue to Give Back to social and environmental projects around the world. It’s our commitment to do so with every single purchase, because we believe every little bit counts!

Social impact

Cauca is an agricultural region in Colombia, South America and home to the indigenous Paez tribe.

In recent years, this area suffered a severe economic collapse. Violence between armed groups in the region caused many businesses to sever relationships with the Paez farmers who were simply caught in the crossfire. Sadly, this led to poverty, poor harvests and even starvation for the Paez people.

At Zue, as part of our ongoing commitment to making the world a better place, we saw an opportunity to help the Paez farmers. We supplied them with up-to- date, more effective tools for harvesting quinoa—the key active ingredient in our beauty products. We’ve built an excellent relationship with the Paez farmers, providing training and modern equipment which has led to cleaner, healthier and more efficient production practices.

Now, by the end of an average season—which, from planting to harvest is nine months—there’s enough quinoa not only for the Paez farmers to earn a sustainable annual income, but also enough to provide others in the area with work—over two thousand jobs, in fact!

Every ounce of quinoa we buy is at a fair-trade price, which means the Paez farmers are making a healthy living wage to feed and care for their families. And the best part? The improvements in farming are drawing attention, making Paez quinoa a very attractive prospect for other buyers.

Enviromental Impact

Due to the world’s population growth, as well as the development of technology, the demand for natural inputs such as vegetables and fruits is increasing. Parallel to this, monocrops which are large plantations of a single crop species, are on the rise. Because monocrops work with strong pesticides and most of these crops are genetically modified (GMO), they are standardized, mass-produced and commercially affordable. This type of sowing is leaving the organic crops of indigenous people behind.

Monocropping not only leaves a negative impact on the environment, but also on the Paez people. Since their crops are organic, it takes them more time to harvest and their plots are very small,  making their production levels lower than those of the monocrop plantations. The Paez have always worked Quinoa organically, and it’s part of their culture. They have dancing rituals around their harvests and involve their families in the farming, striving to pass their knowledge and tradition to the next generation and hold onto their roots that date back hundreds of years.

At Zue, our philosophy has always been to leave a positive imprint on this world. That is why we seek the preservation of land and indigenous ancestral knowledge of those we can help. Since we began manufacturing Zue Products, we have used natural, raw materials from sustainable crops, farmed by the Paez people. Following the production process, we rely on reusable (post-consumer) and non-plastic packaging add-ons, allowing the products to be easily recycled, according to our commitment with the environment.

Through this process, we achieve environmental and social sustainability, and obtained certification as a B Corporation—a socially and environmentally responsible company.